Terms of Service
Last updated: August 31, 2026
These Terms of Service ("Terms") are a binding agreement between you and Core InSites, a trade name of Oak Hill Business Consultants, LLC, a New Hampshire limited liability company ("Core InSites," "we," "us," or "our"). They govern your access to and use of SiteTraffic.io and the Core InSites analytics dashboard, together with our websites and related services (collectively, the "Service").
By creating an account, clicking to accept, or using the Service, you agree to these Terms. If you are entering into these Terms for a company or other entity, you represent that you have authority to bind that entity, and "you" and "Customer" refer to that entity. If you do not agree, do not use the Service.
1. The Service
SiteTraffic.io is a website-analytics platform. It brings a Customer's own first-party visitor data together with data from third-party accounts the Customer connects — such as Google Analytics 4 and Google Search Console — and presents them together in one dashboard. First-party data is collected through a snippet the Customer installs on its own websites and is stored on data infrastructure operated by Mosa.Click, a service of Merandian LLC, which acts as our subprocessor. We may add, change, or remove features over time.
Some features are offered as optional add-ons or as part of specific plan tiers, and some are described on our website as planned or "next up." Planned features are not part of the Service until released, and nothing on our website or in these Terms is a commitment to build or maintain any particular feature.
2. Your data, and what you pay for
You own your data. As between you and us, you retain all rights to the analytics data collected for your websites and to the account and configuration information you provide (your "Customer Data"). We claim no ownership of it.
We do not sell or resell your data. We do not sell, rent, or resell Customer Data, and we do not use it to build or enrich products for anyone else. We process it only to provide and improve the Service for you, as described in these Terms and in our Privacy Policy and Data Processing Addendum.
Google Analytics and Search Console data is Google's, and it's free. Google Analytics 4 and Google Search Console are free products you get directly from Google. When you connect them, you authorize us to read your own Google data — read-only, with access you grant and can revoke at any time — and to display it inside your dashboard. We do not resell Google's data and we do not charge you for it. What your subscription pays for is the platform: your first-party data and your Google data, kept organized, current, and useful together in one place — one tab instead of five — rather than the data itself.
3. Accounts and access
You must provide accurate account information and keep it current. You are responsible for your account, for all activity under it, and for keeping credentials secure. Access is granted to the people you add as admins or viewers; you are responsible for their use of the Service and for promptly removing access when it should end. You must be at least 18 and legally able to enter into these Terms.
4. Site setup declarations
When you add a website to the Service, you make declarations about it — including its audience type (general, child-directed, or mixed), whether it may receive traffic from the European Union, the location of its privacy notice, the consent mechanism it uses, and how long its data should be retained. The Service and its data vendors configure data collection, consent handling, and retention directly from these declarations.
You represent that these declarations are accurate when made, and you agree to update them promptly (or contact us) if a site's audience, jurisdiction exposure, or consent setup changes. You are responsible for claims, regulatory penalties, and vendor liabilities that result from an inaccurate or outdated declaration — for example, a site declared general-audience that is directed at children, or a declared consent mechanism that is not actually operating. To the extent we are required to compensate a data vendor or third party because of such a declaration, you agree to reimburse us for those amounts. This does not shift responsibility for our own or our vendors' failure to follow your accurate declarations.
5. Your responsibilities and acceptable use
You are responsible for your websites, your content, and your compliance with the laws that apply to how you collect and use data about your visitors. In particular, your website's privacy notice must accurately describe the analytics collection performed through the Service — including first-party tracking and the limited security processing (security logging and automated bot classification) performed by our tracking vendor as an independent controller. Our Privacy Policy and Data Processing Addendum describe that processing; reflecting it in your own notices is your responsibility.
You agree not to, and not to permit anyone to:
- use the Service in violation of any law, or to collect data you are not permitted to collect;
- install the tracker on a website you do not own or control, or misrepresent a site's audience or consent posture;
- upload or transmit malware, or attempt to gain unauthorized access to the Service, other customers' data, or our systems;
- probe, scan, overload, or disrupt the Service, or circumvent its rate limits, tenant isolation, or access controls;
- resell, sublicense, or provide the Service to third parties except as expressly permitted by your plan (for example, an Agency managing sites for its own clients);
- copy, reverse-engineer, or create derivative works of the Service, except to the extent this restriction is prohibited by law.
We may suspend access to protect the Service, our other customers, or third parties from harm, or to address a violation of these Terms, and will use reasonable efforts to notify you.
6. Third-party services and data processing
The Service connects to and relies on third-party services, including Google (Analytics and Search Console), Meta, our first-party data vendor Mosa.Click / Merandian LLC, and our infrastructure and processing subprocessors. Your use of a connected third-party service is governed by that provider's own terms, and your grant or revocation of access to it is yours to control. Our processing of personal data on your behalf is governed by our Data Processing Addendum, which is incorporated into these Terms by reference; where it conflicts with these Terms on a data-protection matter, it controls.
7. Plans, fees, and billing
Paid plans and add-ons are billed monthly in advance through our payment processor, Stripe. By subscribing you authorize recurring charges to your payment method until you cancel. Prices, tiers, included sites and seats, and add-on pricing are as presented at the time of purchase; some lines (such as extra sites, extra admin seats, and per-site add-ons) are metered by quantity and may change your charge as your usage changes.
- Changes and proration. Tier and add-on changes take effect when made and are prorated; seat and extra-site changes bill for the full month in which they are added and are not prorated. You are responsible for taxes other than taxes on our net income.
- Non-payment. If a charge fails, we may retry it and, after a reasonable period, suspend or downgrade the account. Features may stop working when a subscription lapses.
- No refunds. Except where required by law, fees are non-refundable, and amounts already charged for a billing period are not refunded on cancellation or downgrade.
- Price changes. We may change prices; changes apply to your next billing period after notice.
8. Availability, beta features, and "as is"
We work to keep the Service available and accurate, but we do not guarantee that it will be uninterrupted, error-free, or that any number it displays is complete or exact — much of it is read from and computed against third-party sources and your own configuration. Features labeled beta, preview, or "next up" are provided for evaluation, may change or be withdrawn, and carry no service commitment. The Service is provided "as is" and "as available."
9. Intellectual property
The Service, including its software, design, and content (other than your Customer Data), is owned by Core InSites and its licensors and is protected by law. We grant you a limited, non-exclusive, non-transferable right to access and use the Service during your subscription, subject to these Terms. You grant us the limited right to host, process, and display your Customer Data as needed to provide the Service. Feedback you send us may be used without obligation to you.
10. Term and termination
These Terms apply while you use the Service. You may cancel at any time; cancellation stops future renewals and takes effect at the end of the current billing period. We may suspend or terminate access for a material breach of these Terms, for non-payment, or as required by law. On termination, your right to use the Service ends, and we will delete or return Customer Data in accordance with our Data Processing Addendum. Sections that by their nature should survive — including data ownership, fees owed, disclaimers, limitation of liability, indemnification, and governing law — survive termination.
11. Disclaimers
To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, title, and non-infringement, and any warranty arising from course of dealing or usage of trade. We do not warrant that the Service will meet your requirements, that data will be accurate or continuously available, or that defects will be corrected. You are responsible for your own decisions made using the Service.
12. Limitation of liability
To the fullest extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the Service, even if advised of the possibility. Our total liability arising out of or relating to these Terms or the Service will not exceed the amounts you paid us for the Service in the twelve months before the event giving rise to the claim. These limits do not apply to a party's liability for fraud, or to your payment obligations or the indemnity below.
13. Indemnification
You will defend, indemnify, and hold harmless Core InSites and its owners, employees, and vendors from and against claims, damages, and costs (including reasonable legal fees) arising out of or relating to: your Customer Data or websites; your setup declarations (Section 4); your breach of these Terms or of law; or your infringement or violation of a third party's rights. We will notify you of a covered claim, and you will control its defense, provided any settlement that imposes an obligation on us requires our consent.
14. Changes to these Terms
We may update these Terms from time to time. For material changes we will provide reasonable notice, such as by email or in the dashboard, before they take effect. Your continued use of the Service after a change becomes effective is your acceptance of the updated Terms. The "Last updated" date above shows when these Terms were last revised.
15. Governing law and disputes
These Terms are governed by the laws of the State of New Hampshire, without regard to its conflict-of-laws rules. You and Core InSites submit to the exclusive jurisdiction of the state and federal courts located in New Hampshire for any dispute not subject to another agreed process, and each party waives any objection to venue there. Nothing prevents either party from seeking injunctive relief to protect its intellectual property or confidential information.
16. General
These Terms, together with our Privacy Policy and Data Processing Addendum, are the entire agreement between you and us regarding the Service and supersede prior agreements on the subject. If a provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets. Neither party is liable for delay or failure caused by events beyond its reasonable control.
17. Contact
Questions about these Terms: team@coreinsites.com.
Core InSites — a trade name of Oak Hill Business Consultants, LLC
39 Hot Hole Pond Rd, Concord, New Hampshire 03301, USA
© 2026 Core InSites, a trade name of Oak Hill Business Consultants, LLC. All rights reserved.