One price per account.
Every data source included.
Tiers differ by how many sites you run — not by which numbers you are allowed to see. First-party tracking, GA4 and Search Console are in all three.
Individual
1 site
Single user. Growing means moving up a tier.
- First-party tracking on your site
- Google Analytics 4 connected
- Search Console queries and rankings
- UTM campaign tracking and events
- Lead tracking
- Guided setup that verifies each connection
Business
5 sites included
Add up to 10 more at $199 / month per site — 15 total.
- Everything in Individual
- 5 sites and subdomains included, up to 15 at $199 / month each
- One admin included, extra admins $150 / month
- Unlimited viewers, free, scoped to the sites you choose
- Every site on one dashboard
- Per-site retention, one to ten years
- CSV export on every view
- Email the tracking tag to your developer
Agency
10 sites included
Unlimited sites: $149 / month per extra site
- Everything in Business
- 10 sites across clients included, unlimited at $149 / month each
- Two admins included, extra admins $150 / month
- Sites organised per client
- Client-by-client reporting
Billed monthly. Change tier at any time — your data stays where it is. Viewers are always free: read-only access to the sites you assign, at any number, on Business and Agency.
You're not paying for Google's data — that's free.
Google Analytics 4 and Search Console are free products from Google. We connect to them read-only, with access you grant and can revoke at any time, and show your numbers right next to your first-party data. We don't resell Google's data — and we never sell or resell yours.
What your subscription buys is the platform: every source you rely on kept organized, current, and genuinely useful — first-party traffic, GA4 and Search Console side by side in one tab, instead of five. The data was always yours; we make it make sense.
Bolt on what you need
Available on any tier, priced per site, switched on from Settings.
SEO/AEO Intelligence
$150 / month per site
Search strategy generated from the data a site has already collected — its own queries, its own pages, its own competitors.
- Live Keyword opportunities, cannibalisation and content scoring
- Live Question mining and per-site content briefs
- Live A weekly content strategy, regenerated per site
- Next up Written pages, up to 25 a week
- Next up AI searchability — GPTBot, ClaudeBot, PerplexityBot and more
Before you pick a tier
What counts as a site?
One exact domain. example.com and
blog.example.com are separate sites, because they are
matched exactly rather than by wildcard — which is also what keeps
one site's data out of another's.
Do I need Google Analytics to use this?
No. The first-party tracker works on its own. GA4 and Search Console are connections you add if you have them, and each is verified during setup so a half-connected property does not sit there looking fine.
Which platforms does the tracker work on?
Any platform that lets you paste a script tag into your page head — WordPress, Shopify, Squarespace, Wix, Webflow, Ghost, HubSpot and hand-built sites included. Nothing to install beyond the one tag.
How long is my data kept?
You choose per site, from one to ten years, when you add the site. Raising it later extends retention going forward.
What about consent and the DPA?
Consent state is recorded with every visit rather than assumed, and you accept a data processing agreement once for the account during setup. You declare each site's audience type and whether it expects EU traffic, and collection follows that.
What if I need more sites than my tier includes?
On Individual and Business the count is firm — one site and five sites — and going past it means moving up a tier. Agency is the one that grows with you: beyond its ten sites you add as many as you like at $150 a month each, billed for the month a site is added and stopped when you remove it.
Who counts as a user I pay for?
Only admins, and only past the number your tier includes — extra admins are $150 a month each. Viewers cost nothing at any number: they are read-only, see the Overview for the specific sites you assign them, and never appear on an invoice.
Can I change tier later?
Yes, at any time from Settings. Your sites and history stay exactly where they are; only the site cap moves.